Smart Money Tips

Richard Archer Receives the Five Star Wealth Manager Award

The Five Star Wealth Manager Award honors professionals in the financial services industry who are committed to excellence, aiding consumers as they decide who can best help them meet their financial goals. Candidates are screened for client complaints, retention rates, status as a Registered Investment Adviser (RIA), years as a RIA, and credentials such as Certified Financial Planner (CFA) and Chartered Financial Planner (CFP).

Archer is thankful to be recognized for his extensive post-graduate work, outstanding client relationships, and the decision to build his fee-only RIA business in the way he knew would most benefit his customers.

“After college, I studied for another seven years to obtain my CFA & CFP designations and my McCombs MBA. It was a lot of work, but I felt I needed to not only be able to deeply understand the investment universe and portfolio construction, but also be able to address wide-ranging financial planning issues such as insurance, estate planning, and taxes. Additionally, I wanted to be able to understand my clients who own their own businesses and to help them be even more successful. At the end of the day, the most important thing to me is to be useful and valuable to my clients. The more I know, the better I can help them achieve their dreams.”

The award is a great starting point for clients when looking for financial advice, but Archer suggests that consumers screen to make sure fees charged are commensurate with the services provided and that a potential adviser is a good fit.

“No matter the awards or designations a financial advisor has received, a client should look for someone who truly listens to them and understands their needs.”


To receive the Five Star Wealth Manager award, a wealth manager must satisfy 10 eligibility and evaluation criteria.

  1. Credentialed as an investment adviser representative or a registered investment adviser.
  2. Actively employed as a registered investment adviser representative or as a principal of a registered investment adviser firm for a minimum of five years.
  3. Favorable regulatory and complaint history review.
  4. Fulfilled their firm review based on internal firm standards.
  5. Accepting new clients
  6. One-year client retention rate.
  7. Five-year client retention rate.
  8. Non-institutional discretionary and/or non-discretionary client assets administered.
  9. Number of client households served.
  10. Education and professional designations.

About Richard

Richard Archer is a financial advisor and the President of Archer Investment Management with more than eighteen years of industry experience. Largely working with successful individuals and couples, he specializes in providing comprehensive investment guidance and personalized care and attention to each client. Along with holding a Bachelor of Science in Economics and a MBA, he is a CERTIFIED FINANCIAL PLANNER™ certificant and a Chartered Financial Analyst®. He combines his advanced industry education and knowledge with his genuine care for people to provide clients with an exceptional experience. To learn more about Richard, connect with him on LinkedIn or visit